How The Taubman Group Achieved $4M ROAS with International Digital Marketing

In our collaboration with The Taubman Group, a publicly traded owner of luxury shopping centers across the United States and abroad, we developed a sophisticated international marketing strategy.

Their unique position in luxury retail required a nuanced approach to attract both local families and international travelers across multiple markets and seasons. This seasonal project demanded advanced targeting capabilities and multi-language deployment to reach and engage diverse shopping audiences effectively.

Leveraging advanced marketing techniques and technology, we implemented a comprehensive strategy to drive foot traffic and enhance shopping center visibility:

• Digital Marketing Automation with Multi-Language Localization
• Advanced Psychometric and Demographic Research
• Sophisticated Beacon Tracking Technology Implementation
• Strategic Display and Video Advertising
• Google-API Integration for Enhanced Targeting
• Multi-Market Campaign Deployment and Optimization

By implementing a sophisticated, multi-language digital marketing strategy, we helped The Taubman Group attract both local shoppers and international travelers. Through advanced targeting, beacon tracking, and platform optimization, the campaign achieved over $4 million in ROAS, boosted foot traffic, and expanded their global market presence.

• Over $4 million in return on ad spend (ROAS)
• 3.2% average conversion rate
• $250,000 annual budget effectively managed across Bing, Google Ads, and Ads 360
• Successful deployment across the United States, Japan, Puerto Rico, Brazil, and European markets
• Enhanced tracking through beacon technology, cookies, and UTMs
• Increased foot traffic from key demographics: families and out-of-town shoppers
• Successfully targeted international travelers planning visits to Taubman locations