How Particle Measuring Systems Achieved $15M ROAS with Multi-Language Digital Marketing

In our collaboration with Particle Measuring Systems, we undertook a comprehensive international digital marketing campaign that showcased the power of precise targeting and multi-language optimization.

The company required sophisticated market research and implementation strategies across multiple continents, with campaigns spanning seven languages and numerous international markets. This complex initiative demanded deep expertise in pharmaceutical product research, market analysis, and multinational data mining.

Leveraging our expertise in international digital marketing and technical research, we implemented a comprehensive campaign strategy to maximize global reach and efficiency:

• Digital Marketing Automation with Multi-Language Localization
• Custom Audience Development and Technical Targeting
• Display and Video Advertising Across Markets
• In-Depth Product Research and Strategic Implementation
• Google-API Integration and Advanced Analytics
• Product Listing Advertising in Multiple Languages

Working closely with Particle Measuring Systems, we refined their global digital presence by focusing on high-value traffic and precise audience targeting. Our collaboration led to significant improvements in campaign efficiency and return on investment. Over our two-year engagement, the team achieved:

• Over $15 million in return on ad spend (ROAS)
• 2.4% average conversion rate
• $1.2 million annual budget effectively managed across Bing, Google Ads, and Ads 360
• Successful campaigns across the United States, Japan, Puerto Rico, China, Thailand, India, Brazil, and Europe
• Optimized targeting that effectively distinguished between commercial buyers and academic researchers
• Transformed campaign focus from traffic volume to qualified lead generation