Breaking Through Growth Barriers: How RDQ Scaled Sales with Strategic Digital Marketing

In our partnership with RDQ, we encountered a classic example of how early market success can face new challenges in a rapidly evolving digital landscape. RDQ, a foundational player in the FPV drone industry, offered high-quality drones, supplies, and racing equipment through an advanced distribution system.

Despite their strong market position, RDQ faced several critical challenges:

• Reliance on SEO alone for growth was becoming unsustainable
• New competitors were entering the market and gaining search share
• Increasing cost-per-acquisition (CPA) and decreasing ROI
• Unseasonably slow performance during peak season (May-July)

Our approach centered on three core principles that we included in every campaign:

Diversified Digital Marketing

• Moved beyond simple platform selection to find the right mix of ad types and methods
• Implemented strategic combinations of image, video, and text advertising
• Customized approach based on client margins and ROI requirements

Strategic Platform Selection

•  Leveraged modern digital marketing auction systems strategically
•  Identified new, effective advertising spaces with less competition
•  Implemented multi-platform strategy across Google Ads, Bing, and Amazon

Rapid Testing and Optimization

• Adopted a "fail fast" methodology to quickly identify underperforming platforms
• Continuously tested new approaches and platforms
• Focused on identifying what doesn't work as much as what does

By diversifying RDQ’s digital marketing strategy, we helped them break through growth plateaus and expand their market presence. Through multi-platform advertising, rapid testing, and continuous optimization, we significantly reduced their CPA, increased exposure, and boosted ROI—positioning RDQ for sustainable, long-term success.

• Google & Bing Shopping integration reaching 76% of US shoppers over 18
• Streamlined shopping cart experience (61% of returning shoppers expected auto-filled payment information)
• Video advertising influence on 60% of shoppers' purchase decisions
• Amazon Advertising integration increasing overall exposure by two-thirds
• Responsive image re-marketing engaging 81% of shoppers with customized offers

Strategic Outcomes

• Significant reduction in CPA (cost per acquisition) through strategic platform diversification
• Enhanced market presence across multiple channels
• Improved ROI through sophisticated audience targeting
• Successful expansion beyond traditional SEO-driven growth