Driving Luxury Sales: How The Red Noland Group Boosted ROAS and Lead Generation with Digital Marketing

In our partnership with The Red Noland Group, a luxury automotive dealer in Southern Colorado, we demonstrated the power of strategic digital marketing in a challenging market.

The dealership faced the dual challenge of reducing marketing costs while increasing lead volume in the competitive luxury automotive sector, requiring an innovative approach to market expansion and cost optimization.

Leveraging advanced technology and targeted marketing strategies, we implemented a comprehensive digital campaign that maximized reach while optimizing spend:

• Digital Marketing Automation with OEM Asset Integration
• Beacon Tracking Technology and Gmail Remarketing
• Custom Audience Development and Cross-Platform Integration
• Search, Display, and Video Advertising Optimization
• Strategic Google-API Implementation

Working closely with The Red Noland team, we developed and implemented strategies that effectively expanded their market reach while reducing overall marketing costs. Our approach focused on identifying and targeting potential luxury vehicle buyers currently in the near-luxury market, creating a unique opportunity for market expansion.

Throughout our two-year engagement, which continues with ongoing consulting services, the team achieved the following:

• Approximately $250,000 in return on ad spend (ROAS)
• 3.2% average conversion rate
• $80,000 annual budget optimization across Bing and Google Ads
• Significant increase in dealership foot traffic and lead generation
• Successful attraction of buyers from non-represented luxury brands